When there are only words, every character has to work harder. These projects stripped away visual scaffolding and forced content to carry the entire experience.
IVR lean UX workshop, BMO
10 participants, 1 workshop, 3 solutions ready to ship.
When the experience has visuals, interactions, and moving parts, content becomes the connective tissue that holds it together. These projects shaped how people move through something bigger than words alone.
Price increase communication, Personify
Lowest support ticket spike of any price increase, across 40,000+ customers.
When teams need to find information fast, the architecture behind it matters as much as the words. These projects built the systems that make content findable, consistent, and scalable.
Full style guide, Canadian Red Cross
Built CRC's first IA-tested style guide, validating structure against 629 audited entries before launch and pulling 373 views in the first three weeks.
​​​​"What sets Catherine apart is her exceptionally organized and dependable approach, combined with her natural ability to balance user needs with business objectives. She's the kind of team member who makes complex projects feel manageable and brings a sense of calm professionalism to challenging situations."
Lisa Fitzgerald, Senior Design Program Manager + Operations
​​​​"I highly recommend Catherine Bryce to anyone in search of a strong UX content designer with experience in creating scalable content systems and writing copy that creates user activity and user happiness."
Karen Opas, Manager of User Experience at Canada Post
"I'm always impressed by her enthusiasm to improve processes that facilitate alignment and efficiency within the content discipline. Thank you, Catherine, for being observant, asking questions and always looking to solve any problems you see in the greater ecosystem."
Aneta Tasheva, Senior Strategy Manager, Content Operations at Telus
"I appreciated her thoughtful approach to spotting and solving problems, how easy she was to work with, her positive attitude, maturity, professionalism, openness to change – and there was a lot of that – and her willingness and ability to learn new skills."